You are interested by the senses of olfaction and taste

You are a Master degree student

You are creative and want to use your imagination to represent your university 1 week in Philadelphia, during one of the world’s largest flower show

This interdisciplinary creation contest contest is for you !

Your mission will be :

Showcase the Monell Center and Université Côte d’Azur partnership
Educate the public about the power of flavor & fragrance.

As part of our collaboration between Monell Chemical Senses Center and Université Côte d’Azur, we are glad to introduce our first Interdisciplinary Creation Contest: the Monell Challenge

In 2020 will take place the world renowned Philadelphia Flower Show that attracts 250,000 visitors per year. Hosted by The Philadelphia Horticultural Society, the next theme is Riviera Holiday.

This is for us both the opportunity to show our collaboration and communicate on our respective and complementary actions:

Research on mechanisms and functions of taste & smell

Dates: February 29 – March 8, 2020
Theme: “Riviera Holiday”


Develop an overall visual concept for the booth that can be produced for $5,000 or less,
using the guidelines below and the start kit (click to download)

  • Focus on “Life of lavender”, based on Baldovini research (UCA researcher), who will give you a mini conference to briefly explain his research (document: Phytochemistry 2005 Baldovini). And show also some specific species from our French Riviera.
  • Size 10’ x 10’ or 3.048 meters x 3.048 meters
  • Design artwork for a 10 x 10 backdrop – include partner logos or names creatively
  • Use the back of booth as part of the display with graphics, etc (see Pollinators Back Side example)
  • Use the logos attached
  • Creation of scented products (based on sense of smell) to animate the booth
  • Some inspirations provided by Monell Center if needed (attached)


  • Create a groupe of 2 to 4 students maximum. First-come, first-served !
  • With at least 2 UCA institutions (for example: UCA – Villa Arson, SKEMA – SDS ….). A Facebook group had been created to discuss and meet your potential group work ! :   Interdisciplinary creation contest - Monell challenge 
  • Be comfortable in English. If you win, you will go to Philadelphia to represent your work and Université Côte d’Azur !
  • Be a team player
  • Respect the timing: end of the contest 23rd of October

If you have any question, feel free to contact: 

Final presentation

End of the contest : 26th October 2019


  • Send us a final report - book of maximum 20 pages or PowerPoint or any other support you would use to present your work. This support will be sent to the Monell team & UCA team
  • Send us a 3-minute video to present your work to the Monell and to UCA team. 
  • A jury session will take place on the 28th October. The jury will be composed of scientists from both sides and marketing team, press team and project management team!


If you have any question, feel free to contact: